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Gaining Traction With Your Short Film

Back in September, I was invited to speak on a panel about different aspects of short filmmaking at Roberta Munroe’s “Best Short Film Workshop Ever.” It was a great workshop, filled with wonderful discussion about writing, production and distribution of short film. (You can read my notes on the workshop, and notes from Roberta Munroe’s other events.)

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Leah Meyerhoff

On the panel was Slava Rubin co-founder of IndieGoGo.com and filmmaker Leah Meyerhoff. Leah’s film Twitch won the grand jury prize at Slamdance in  2007. Twitch went on to show at over 100 festivals and received many awards and was her first foray into the film festival circuit.

Leah has been gracious enough to share a bit of her insight on her short filmmaking and how it has prepared her for her first feature length film. So, let’s get into it!

Merrel Davis: What were the circumstances surrounding the production of Twitch? When you set out to make Twitch did you have a particular endgame in mind, like getting distribution or simply visibility?

Leah Meyerhoff: I made Twitch while I was studying at NYU. I’ve always thought it best when filmmakers “write what they know” so I began with a very personal story and then expanded out from there. My mother was diagnosed with Multiple Sclerosis shortly before I was born and was in a wheelchair by the time I was learning to walk. My parents divorced soon after and I was left having to take care of my mother while I was still a child. I have always been interested in making a film about this mother/daughter role reversal and the complexities and challenges of growing up with a parent who was sick. Thus Twitch tells the story of a teenage girl torn between caring for her disabled mother and escaping into the world of adolescence with her new boyfriend. After many unsatisfying auditions in NY, I decided to cast my real mother as the mother character in the film, which meant that I needed to return to SF for the shoot. Around the same time, I was approached by a reality show called “Film School” who wanted to document the process of making Twitch for a program on the Independent Film Channel (IFC). Although in retrospect, it probably wasn’t worth the headache, at the time it seemed like an easy way to finance the film as well as secure a certain level of visibility. Although I didn’t have a set distribution strategy in mind, I knew that I wanted as many people as possible to see the film and a showcase on IFC seemed like a good opportunity. We shot Twitch on Super16mm over the course of three days with a small crew comprised of many of my classmates from film school. Afterward I edited the film on an Avid and began sending it out to festivals. [Merrel Note: If you want to see part of Leah's process, there are many clips available on Youtube of the "Film School" series.]

MD: Much short film seeks to mimic the style and pacing of television. I increasingly see “all flash, no substance” short films that feel very impressed with themselves. After traveling the festival circuit promoting your various projects and music videos, do you see any emerging trends?

LM: I agree that many short filmmakers seem more interested in making calling cards than telling a story, but at the same time I think there is a counter movement towards smaller, more performance driven work. Some of my recent favorites are films like Man, Lady Margaret, Antonio’s Breakfast, In the Morning and The Execution of Solomon Harris which don’t try to cram an entire feature into a short, but rather focus on conveying the emotional truth of a particular moment in a character’s life.

MD: At the Boston Underground Film Festival, you talked a little bit about your original career aspirations, you said you wanted to be a marine biologist. How has that skillset come in handy as a filmmaker?

LM: Although I had different interests in high school, by the time I attended Brown University I ended up majoring in Art-Semiotics, which is basically a combination of film theory, art history, postmodern thought and film production. This skillset has informed my filmmaking by provoking me to consider the meaning behind each shot in addition to the visual effect. Similarly, I am able to watch films with a more critical eye and take away specific lessons which I then apply to my work. At the same time, I think too much theory can be dangerous because the emotional truth of the story has to come first.

MD: Can you talk a little bit about your first feature Unicorns? Has your introduction to the short film and festival world been helpful?

LM: Unicorns portrays an awkward teenage girl who escapes to a fantasy world when her first romantic relationship becomes increasingly abusive.  Through a combination of social and magical realism, I hope to create an intimate, honest, performance-driven film that allows us to get inside the character’s head as well as her heart. I began writing the script as my thesis at NYU and simultaneously started fundraising as I traveled the festival circuit with my short Twitch. In fact, I would not be in the place I am at now were it not for my prior experiences in the short film and festival worlds.

MD: How did the production of Unicorns come about?

LM: I met most of the people who are currently working on Unicorns through the festival circuit. Our executive producer Allison Anders had recently mentored a film I saw at the Sarasota Film Festival as well as directed several amazing films of her own. I met producers Alexis Fish and Heather Rae through the Sundance Film Festival (where Heather’s previous film Frozen River won the Grand Jury Prize). Our casting directors Judy Henderson, Meg Morman and Sunday Boling were recommended by other filmmakers I met on the festival circuit and I initially had seen many of the actors we ended up casting in festival films as well. Similarly, many of the other crew members we ended up hiring were originally introduced to us through the festival world.

MD: Do you feel filmmakers should embark on short film projects before attempting to begin their first feature? In what ways did it prepare you?

LM: I absolutely recommend that filmmakers make several shorts before they try to tackle a feature. Not only did making shorts allow me to hone my skills as a director (how to work with actors, where to place the camera, etc.) but traveling the film festival circuit prepared me for the reality of the distribution landscape. It makes much more sense to learn the system with a short, plus you are able to make amazing connections along the way!

MD: Now that you’ve navigated the waters of the festival circuit. Do you have any advice to new filmmakers looking to embark down this path? What would you do again and what would you do differently?

LM: My advice is to plan out a festival strategy at least a year in advance. Figure out where you want to premiere, how many submission fees you can afford, where you want to travel, which festivals treat filmmakers well and so on. Compile a master database of everywhere you want to submit and then tackle each group of submissions one month at a time. Although this requires extra effort in the beginning, by the end you will have saved yourself a lot of time and trouble. Though I was lucky with Twitch (premiering at Clermont-Ferrand and Slamdance) I wish I had spent more time making a strategy in advance because there definitely were deadlines I missed or festivals I was disqualified from because I had already premiered elsewhere. Also, I can’t emphasize enough not to neglect the smaller festivals. Not only are you more likely to win awards there, but regional festivals tend to treat filmmakers really well and you are more likely to reach an audience that otherwise would never be able to see your film.

MD: Leah, thank you so much for taking the time to share your knowledge with other filmmakers. Do you have any take aways, or thoughts?

LM: Independent filmmaking is a long and difficult path, so the more we can help each other out and build a community the better off all of us will be!

MD: Amen! I’d like to end by sharing Twtich in its entirety.

LINKS:
Official Twitch Site
Official Unicorns Site
Leah Meyerhoff’s Blog
Leah Meyerhoff’s IMDB
Leah Meyerhoff’s Twitter
Unicorns Twitter

3 Trackbacks/Pingbacks

  1. Leah Land » Blog Archive » Uncompleted Works on Sunday, December 20, 2009 at 3:33 am

    [...] Check out the full interview here. [...]

  2. Twitted by davidspies on Sunday, January 10, 2010 at 1:18 pm

    [...] This post was Twitted by davidspies [...]

  3. Anon on Sunday, January 24, 2010 at 2:31 am

    Thanks, your information on Gaining Traction With Your Short Film was great when I found it today. I was searching for some film making lessons and came across it….

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